Revival Brainstorming

[abothebear]

I agree with Jon P. too. That is kinda the point. I buy my son base card cast offs from insert hounds. I'll get the occasional "special" card for him if the price is right and it is a worthy player. The inserts and high pack prices have really narrowed the modern hobby in such a way that refined collectors (and kids' with budgets) have little to no interest in it.

Topps and others have tried various cheap sets but they don't have the staying power or the depth of engagement that the kind of set I am envisioning would have.

[abothebear]

Brian, I agree, distribution is the key. I like everything you outlined about he fast food scenario except the fast food part - for two reasons (just my amateur opinion), fast food is considered the bottom dweller of the food world, associating with the lowest common denominator of a particular group might have a negative marketing impact. Fast food used to be cooler than it is these days. But the biggest reason I don't like it is the price point and frequency of purchase. I think something more in the one to two dollar range, and something that could reasonably be purchased/consumed 5 days a week.

But, the fast food thing is almost perfect for the multi-back plus regional markets of the same master set aspect.