The Cincinnati Wagner "Graded"

[barrysloate]

Here's what I find curious, and I'm a curious guy by nature. When I see something that makes absolutely no sense, I question it.

Here's this new grading company called ACA that really none of us has heard of. They're trying to get into grading and authenticating baseball cards, a very crowded field, and one in which it is not easy to grab a market share. And in a situation like that a company feels they need to do something to draw attention to themselves. So what do they do- they take a card that is arguably the best known counterfeit in the hobby, and authenticate it. Can somebody explain this business model?

I know someone is going to say it brought them publicity, but that's like a doctor building his medical practice by infecting all his patients with bubonic plague. Sure, it will get him in the newspapers, but it won't build his practice. Like I said, this is a mystery. You can't build a business this way.