E98 Briggs ? revisited

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Posted By: barrysloate

All baseball and trade cards were issued to sell a product. That's a given and nobody issued them out of the goodness of their heart.

Either a card was printed with the name of the advertiser already on it, such as Piedmont or Standard Caramel, or it was overprinted at a later date, such as Blome's, Old Put, or any 19th century trade card that had the store's address added to it. How the advertising got there is immaterial.