Banner advertising on the board?

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Posted By: Ryan Christoff

Leon,

My only real concern is whether or not having banner ads will change the board. I don't know if it will or not. It's pretty tough to maintain autonomy when there are sponsors and money involved. Still, I'm not opposed to the idea. I have a few questions about how it would work. I apologize if these have already been addressed as I didn't read the entire thread.

1. How many advertisers were you envisioning? Obviously, the higher the ad rates are, the fewer advertisers. If they are too inexpensive, everyone will have one and it will render all of them virtually useless as an advertising vehicle.

2. How much money were you hoping to generate? I know you mentioned something along the lines of "whatever the market will bear," but this is where it gets tricky. I mean, really if you are looking to get the most possible money, you could do it with one permanent advertiser that pays a huge amount, but then we'd have the MastroNet vintage baseball card board. Or whatever other auction house.

I'm sure you've thought of this and was wondering what you're ideas were as far as finding a balance. Also, have you considered temporary banner ads like Old Cardboard has when an auction house wants to advertise for a specific auction that ends on a specific date, instead of a general advertisement about their company?

Thanks,

-Ryan