Heritage Auctions offering new "Best-in-Class" certification

[Exhibitman]

Dean Wormer: This year is going to be different. This year we are going to grab the bull by the balls and assign our own jacked-up grades to cards.
Greg: What do you intend to do sir? The cards are already graded.
Dean Wormer: They are?
Greg: Yes, sir.
Dean Wormer: Oh. Then as of this moment, we will label them "Best-In-Class"!
Greg: Best-In-Class, sir?
Dean Wormer: There is a little-known codicil in the Heritage Auction rules which gives the director unlimited power to make up any nonsense he wants whenever it might make money off of suckers, er, bidders. Like phoney-baloney words: "extant", "ducat", "obverse", and so on, that make our auctions sound more important than they are. Collectors love stickers. They pay money for flips. They'll pay even more for flips AND stickers. Find me a sticker maker and a free graphics program and make a Best-In-Class sticker. Put Neidermeyer on it. He's a sneaky little shit, just like you, right? [Greg nods] The time has come for someone to make up some really stupid marketing nonsense. And that marketer is me!