the trouble with cards that don't often come to market

[raulus]

I would posit that there are two types of rare items:

1) stuff that everyone knows and wants
2) stuff that is obscure with thin demand

I suppose there will always be stuff that falls between these two poles as well, which means you get to guess about which approach will yield the better result.

An example of #1 is the 1914 Baltimore News Ruth. Or the T206 Wagner.

An example of #2 might be a Venezuelan topps issue. Or maybe Bazooka complete boxes. Among many others, of course.

For group #1, an auction is almost always going to be a brilliant approach, particularly when the market is strong and everyone seems determined to go nuts paying astronomical prices for these items. List it, get out of the way, and watch the price go to the moon.

For group #2, my experience is that auctions are often a poor way to sell. Often the buyer is either someone who just happens to be in the market at that time for that precise item, or an opportunistic buyer who knows that they can get it for a steal now and then wait patiently for the right buyer to come along who will pay a king’s ransom to buy it and avoid having to wait years or decades for another one to come onto the market. Unfortunately, when it comes to the auction format, you need multiple highly motivated bidders who all can’t live without your item. The odds of that happening for items in group #2 tend to be very much hit or miss.

Naturally, if you’re going to sell an item from group #2 outside of an auction setting, then you will probably need to pack your patience, as you might need to be willing to wait months or years before someone comes along who is willing to pay a price that you think is fair. Of course, selling through an auction assures that you sell on a specific timeline, but might easily result in the item selling for a relative bargain.

That’s the trade-off, and unfortunately when you’re selling items from group #2, your options are often to go fast and take your chances with the auction results, or go slow with more control, but a much longer timeframe outside of an auction.