Topps to be replaced as the BB Card Manuracturer

[Tabe]

Originally Posted by bigfanNY

Topps not dead yet. They have a license for 4 more years and as mentioned above Brand recognition that is through the roof. Just like Bowman and leaf and Donruss too valuable to just fade away. I just hope the competition brings out some great cards.

Topps has an MLB license for 4 more years but an MLBPA* license for only 2 more. That means 2 years of not being able to use any active players and having to do individual licenses with anybody they do want to use.

With the deal to go public going up in flames, I really see no outcome other than Fanatics buying Topps and continuing the Topps brand. I can't imagine Fanatics would turn down a chance to get Topps at a deep discount and just run cards with the Fanatics brand. Just don't see that happening.

Also, at the end of the day, Topps never had a chance anyway. There's no possible way they could top the licensing deal that the Fanatics group could offer since the leagues and players themselves own the company. They gave themselves the license. Topps can't touch that. No way.

* - what genius at Topps negotiated license deals with MLB and MLBPA that don't end at the same time?