Babe Ruth General Gum Sign/Display - Black Light PIX added FINALLY

[Jobu]

I love the research and feedback that is happening on this one.

I see Trey's argument for this being related to the Butterfinger premiums, but I am still left with a several questions.

1 - I find it a bit odd that they wouldn't reprint the piece with a design change instead of stapling a piece of paper over the top - that paper could be removed and then you have an ad out there for something you won't deliver and people will get mad.

2 - If this was put out there with the bottom left covered up, I am not sure how this promotion works because all that is left showing is an 8x10 of your favorite baseball player and 2 sticks of gum for 1 penny. No mailing instructions, no wrappers, etc. The Ruth premium would have cost 50 wrappers and 5 cents in stamps, and yet according to this, the 8 x 10 premiums almost would have had to have been given away at the point of sale to anyone who bought two sticks of gum for a penny? Doesn't that seem a bit out of line in terms of a promotion? Especially when Butterfinger gave 1 premium away for a 5 cent candy bar. On the other hand, maybe it explains the low quality of the Butterfinger premiums? The 48 Leaf premiums seem like they are on similar paper, but you had to buy an entire box of 1948 Leaf to get one of those (I think).

3 - Has anyone ever heard of a brand name called Baseball Gum?

I am hoping this is real, just enjoying the puzzle.