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#15
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Then why buy the company, and consequently the name? If the historical standards are sub par, why buy the company? Usually you are buying the previously established name, familiarity, and credibility, along with an established sales record and an existing customer base.
When you buy a brand name, you are buying the good with the bad. Otherwise, just start up your own company. "I'm buying a company, but their reputation isn't that great so I am not going to honor their old warranties."
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