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Great customer service, A happy customer and or dealer is likely to be the best most cost effective way of advertising.
Giving value for the admission charge. Quality and variety from your dealers is very important, as is having them stay set up for the full show hours ( however,this is not always easy) CSA is unique in the fact that it has massive draw from autograph collectors ( or fan's) but also has a strong base of vintage card collectors attending the show. Many shows simply fall into one or the other category. With that being said, these are some of the things we offer to our customers. Free autographs,cash giveaways,quality door prizes,free gifts etc. These seem to be appreciated by our customers and dealers. At least that has been my experience thus far. For example we gave away over $1300 in CSA dealer dollars to our customers for the April Chantilly show, the customers were very happy as were the dealers when they cashed them in. Also For the last 2 shows we have offered free unique photo opportunities, in April REA had an incredible amount of items on display and allowed customers to take free photo's with them,including the T206 Honus Wagner. For July we have Memory Lane allowing customers to hold and take a photo with a Babe Ruth Game Used Bat. Free admission time slots, we just introduced free time slots every day of our show, Friday , Saturday and Sunday has the last 2 hours of the show as free admission, we are hoping this translates into customers coming in later in the day and encourages dealers to stay until the end of the show. Giving value back to the dealers. We allow dealers to configure there space however they would like so they can maximize there set-up. We also have a lot of space behind as well as in the aisles. We put on a full free buffet breakfast every Sunday of the show for our dealers. We also give away 1 free table for the next show randomly to one of our dealers. Promotion,promotion,promotion. It's the promoters job #1 but also the dealers job to promote the show, the more the show is spoken and talked about the better the chance for success. |
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