I think cereal boxes are a natural fit. I know this has been tried in recent years, but mostly with small sets. The 200 card Post sets of the '60s appeal more to the right personality type to become serious collectors, in part because they would be more difficult to complete. I also think of breakfast as a perfect time to capture a kid's attention... you sit there for 10 minutes eating your cereal and admiring the cards.
Other than that, why not make them secondary to the gum again? Take a package of extra, and throw in a couple baseball cards. Kids will always love candy.
I wish MLB and the player's association would give Topps a cheap or free license to distribute kid friendly sets. No inserts, errors, short prints. It would probably be worth something to Topps and MLB in terms of promoting love of the sport and the hobby. Unfortunately, I don't think of MLB or card companies as thinking long term.
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02-21-2012, 04:15 PM
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