Circa 1936 Baseball Magazine Co. Ad

[FrankWakefield]

Golly, Clayton. Read it one more time, without deciphering...


That 1936 ad lists a bunch of premiums for sale. This old collector became convinced that some of these ads listed players who weren't available, there was no premium that BM had that they could send, they'd not made it. Maybe BM planned to offer a premium, but with low demand they decided to not make one. They'd substitute another player and slip in a note about 'temporarily out of stock' or somesuch.

The point is.... today, looking back, if you were to get ALL of the BM ads ( a project I commenced several years ago and then abandoned after I learned this) and you made note of the additions to the 'posters' BM was offering, you'd be mistaken to think that just because it was advertised and offered, therefor it exists.

Some of the 'posters' or premiums listed for sale were never made.

I think most folks who collect these are aware that you could order who you wanted. So more Ruth's and Mathewsons were printed than Nap Rucker or Reb Russell. Not generally the case with regular baseball cards.