Brockelman & Luckey Auction report

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Posted By: barrysloate

Leon is correct that my catalog, including design and printing, costs about $7500. And while I think it's a good thing, it really does make a significant dent in my profit margin, and I've debated whether I want to continue it.

One thing I've thought about is an 11 x 8 1/2 one-sheet, which could include dozens of pictures plus a listing of all the lots without description. That would be a half step below an actual catalog but would direct people to the internet, and would allow my non-computer literate customers to participate.

Still haven't decided for sure which way I will go.