BCCG?????

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Posted By: BRIAN

This is an age old problem for alot of buisnesses. Does expanding the number of brands increase market share or dilute your initial brand? I have a friend who works in coke's advertising department who has been stuggling with this problem for years. However, selling products is different than selling services.
You shouldn't be able to "buy" a better grade, 1-10 should be a fixed norm, not an arbitrary grid which standards are changed by price. While I understand the buisness reasons for a second tier system, namely creating more revenue, a fear the confusion will end up driving people away from the hobby. It reminds me of the early 90's,when the card companies produced so many multiple sets and insert cards that they confused collectors and investors which ended the prosperity of the late 80's hobby boom. I don't beleive it will have a positive impact on the hobby.
thanks brian