1937 British Video Showing Cigarette Cards (Baseball)

[EddieP]

The popularity of tobacco cards in the UK rose when interest supposedly waned in the US. The forced breakup of American Tobacco , due to violating the Sherman Anti-trust Act, into smaller tobacco companies was the major cause of this. For this reason, I think the pre-war UK/ Continental tobacco cards are underappreciated by the hobby . To compound this , these cards are oftentimes mislabeled by the TPG which contributes to the misunderstanding of these cards. If collectors educate themselves with the background of the companies that printed the cards then I think the cards would gain in popularity. For example, British American Tobacco ( which is today one of the largest Multi- national corporations) is, for all intents and purposes , American Tobacco with a different name.