Heritage Auctions: Ambush Marketing?

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Posted By: Jim VB

John H,

Actually Heritage has been upfront about that from the beginning. Chris Ivy said that in his response to me, which I posted earlier in this thread (April 15, 2009 4:51 PM).

I agree, it was poorly thought out.


I also agree that it is a good sign that they pulled the other auction. I wish all auction companies would be more proactive on this kind of thing, but realize it is incredibly difficult, especially in the world of memorabilia. With cards, they have all come to rely on third party grading (and we all have varying opinions on how well that works.) but memorabilia is still living in the wild west days.