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Old 01-25-2019, 10:07 PM
Spike Spike is offline
Matthew Glidden
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Join Date: Apr 2009
Location: Boston, MA
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I think the business decision of reusing available art makes sense for Lajoie, given Goudey's need to fill a single missing number by request of frustrated 1933 buyers. It could also be true Goudey planned to use Lajoie in Sports Kings, IF they'd printed a third series in late 1934 or early 1935. As a retired player, he made a better fit for that set of "legends," no doubt about it.

Consider that Sport Kings series #1-24 came out in 1933 and series #25-48 followed in 1934. While they never made a third series, they could well have prepped art for up to 24 more athletes. Hubbell's stardom in the 1933 World Series might've even bumped Lajoie himself from second series consideration. If there HAD been a #49-72 third series, Larry could've appeared there.

Since Goudey didn't make a third Sport Kings series, Lajoie's portrait might've been the only baseball player at hand for that missing #106. After all, Sports Kings #1-48 contained just three MLBers: Cobb, Ruth, and Hubbell. (Thorpe's shown as a footballer.)

I suspect Goudey scuttled further Sport Kings cards due to a steep drop in 1934 card revenue. According to Bob Lemke's blog post on the subject, Goudey's baseball card sales fell from $450K in 1933 to $220K in 1934. Falling card sales could also explain why Goudey sets after 1934 seem a lot less creative.

Either way, Goudey printed 1934's fourth baseball sheet as a 5x5 layout, plugged in the available Lajoie art, and then mailed out #106s on demand, one-by-one. That explanation for "why Lajoie" makes sense to me, given the relative set timings and money situation.
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Last edited by Spike; 01-25-2019 at 10:09 PM.
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