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#5
04-15-2013, 08:07 AM
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Player contracts
Several players appear in both the Fleer and Topps sets. Topps contacts were not exclusive except as to distribution with gum and candy, hence Post with cereal, or Fleer with cookies or Leaf with marbles could distribute players under contract with Topps, if they could sign them.
As I mentioned above, Fleer had very poor sales on it's first ( and ultimately only) series in 1963. Topps had a good product that year, and the market ( little boys) was primed for and apparently favored gum over cookies. Mizell and others were likely signed with the original Fleer plan that there would be a second series, or even more. Because of poor sales, there never was. There are several reported and on line FTC cases in which many of the Topps/Fleer factoids are presented in various complaints filed by Fleer against Topps Last edited by ALR-bishop; 04-15-2013 at 08:08 AM. 
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