1952 Tip Top Bread Label question

[Bram99]

Are there any 1952 Tip Top bread experts out there on Net53 who could answer this question? I collect the 1950’s bread labels. I found the card pictured below on eBay. It has a unique back that includes an advertisement for Tip Top. All of the others I have or have seen don’t have this writing on back. What is the nature of this version of the card? Is it a salesman sample? Are there others you’ve seen?

Tony

[toppcat]

From The American Collector Series Bread End Labels Price Guide, sorry for the messy cut & paste job. It does seem like the ad exists on the backs of the Top Tops.

[Bram99]

Thanks very much Dave for the response. Almost every one of the labels I have encountered does not have that advertising on the back, despite what is shown in the reference guide you have excerpted.

If one looked at the examples from current eBay listings, you'd see some backs that have the remnants of some smaller star patterns, but nothing like written advertising. There are about 40 of them for sale on eBay. None have advertising on the backs. SGC graded one of them as high as 4.5 and it has no printing on back. Still don't understand this. I wonder if somehow the backs came off in the process of how the labels secured the loaf of bread...

Tony

[toppcat]

It wouldn't surprise me if the initial run had the ads then they stopped as a cost saving measure.

Here's the contributors to the guide, maybe you can trace it all back to the source: