SCD & Coach's Corner

[LOUCARDFAN]

After thinking about this for some time and reading comments from different people in the industry, I think I have to believe that Coach's Corner is the one who chose to end the relationship instead of the other way around.

If SCD had cut ties with CC why would CC just have two pages of advertising in their most recent additions. It appears CC was scaling back and moving from them. Supposedly one of CC's reps commented that it was their decision baed on dwindling readership and SCD's competing auction house that was the final blow.

http://www.gameuseduniverse.com/vb_f...ad.php?t=26759

I think alot of people including myself were ready to give SCD some credit but in all actuallity I don't think they did anything in this situation. Same old money hungry publication to me. That is why I won't be renewing my subscription that runs out next month.

[canjond]

Interesting points. SCD's silence is defening.

[shelly]

You might be spot on. If you go to CC web site it says that they will be sending out a monthly catalogue to all bidders and consigners.

[drc]

If CC says one of the causes for leaving was the competition from collect.com advertising, the publisher should be given at least some, if incidental, credit for this pressure. Even if they didn't expect CC to quit, SCD had to have know that their main advertiser wouldn't be doing cartwheels over the collect.com catalogs.

[tinkereversandme]

I think there is one truth here and I don't know who to believe. Do you honestly want us to think that Coach's Corner didn't like the fact that collect.com was going to compete with them? Do you also honestly think that they weren't getting fair market value for their items because of SCD and their shrinking circulation and now low ad participants (because of CC?), or did the consumer just smarten up and realize that most of the items that they sold, were found exclusively in that auction and the word "rare" meant something entirely different to those folks. If SCD claims to have kicked out CC but CC actually left on their own, there should be no praise for SCD for doing the right thing. I also don't think the phones in their lawyers' office are chirping. There have been a number of threads, articles and videos and if they haven't gone after those folks, you think they want to open themselves up here? Nah. I think it's a mess for SCD which murders trees weekly.

Larry

[sports-rings]

Larry - SCD is not murdering trees. The paper used in printing is a renewable resource and printing keeps a alot of people employeed in this country.

I don't know much about advertising but I do know that Coach's corner had advertisied in SCD for years and years. If it were not for their advertising in SCD how would we all know of Coach's Corner? They needed SCD and SCD needed them, it was a perfect marrage. Just because SCD started their own auction site (which I feel is a disgrace to discuss for another day), why would CC pull out if the advertising was helping them sell the garbage that they sell. In advertising, you don't stop what is working. CC probibly makes a high profit since we all know they consign their own garbage so why would they care if SCD set up an auction site. CC did not care when Lelands, Robert Edwards, Hunt and all the others advertised too. I think they are just trying to spin this situation to their advantage. If direct mail was a better advertising method for CC they would have done it years ago - when postage was less money. Postage just went up again! Companies like Lelands, Robert Edwards and the others can afford to spend $5 - $15 per catalog for printing and mailing because their items are of such high quality that their 17 - 20 % juice covers the costs of producing and mailing the catalogs. Coache's corner will find out soon how expensive it is to mail catalogs and it won't help them land new customers as many of their existing customers find out that they have purchased worthless crap. I bet unlike Lelands or R.E. or Hunt, their is high turnover of loyal customers at CC.

CC is very good at childish threats. They threaten me and Tom at youtube all the time. They are just trying to throw out mis-interformation, I am sure SCD threw them out. SCD had lost major advertisers over this (I know because the two advertisers told me this.) Two advertisers also told me that they found that advertising in SCD works and produced desired results. I believe that means that it even works for CC.

I know we have heard for a while that SCD was going into the auction business and I know it was not that long ago that CC had their full-blown auction advertisement and "paid" auction story (the crap that looks like scd coverage but has the small "paid advertising" notice above the story.


Well, CC, you know what. I suggest you sue me and go ahead and sue SCD too. Here is what will happen when you sue Mike The Ring Guy like you hinted you would do at my blog:

Can you imagine the fun you and I will have in the discovery phase of the suit? That is where my lawyer or lawyers can request documents and other evidence from CC and use the evidence they find to show my comments were not slander.

I bet I could charge admission during the deposition stage. No need to charge admission, I would just update this blog with what I find. Can't wait to see how much you pay your "authenticators" and who keeps submitting those Babe Ruth and Ty Cobb balls.

For those not familiar with my blog or my battle against CC please visit it at: www.sports-rings.com

Oh, and if SCD does not join the fight, you can bet I will be back putting the heat on them too.

thanks,

[sports-rings]

someone just posted a very interesting note on my blog. He added up the total revenue from the last CC auction and he says it came to half a million dollars.

If you multiply this by the 12 auctions a year, I guess we can conclude that the owners of CC are grossing 6 million dollars a year in revenue. I never stopped to calculate these numbers before. They are worse and more depressing than I ever could imagine. Please, we have to stop these guys!

Mike The Ring Guy

www.sports-rings.com (look for my blogs on this subject)