Assistance Needed On Who's Da Bum color image

[dukeman2685]

Thanks guys, I am looking for some help regarding this copy of a newspaper page I just received which is a picture of the famous "Bum" for the Brooklyn Dodgers. I can tell it came from a periodical because you can see articles on the back of the page. I am just trying to figure out where it might have come from because I haven't seen color images of that. The "Who's A Bum" heading was added to the picture, but it seems it was cut out maybe out of the heading of the article to make for a better presentation. This was a framed piece, but the original owner took it out of the frame to mail it to me. Thanks for any information that you might be able to pass on so I might be able to determine the value of this piece.