1930s Cereal Company Baseball Premiums

[Oldtix]

There's a thread called "Identification of Dizzy Dean Premium" is going on the Forum Homepage, but it's probably of greater interest to this group. It's all about the Babe Ruth, Dizzy Dean and Huskies Clubs. If you want, I can repost some of the material on this board.

[thekingofclout]

That would be great Rick. Thanks!

[Oldtix]

Here's a scan showing a number of baseball cereal premiums from the 1930s.



Pictured (clockwise) are the 1939 Baseball Centennial Pencil and mailer from Wheaties/Jack Armstrong; the 1933 Wheaties Babe Ruth Flip Book; the 1935 Quaker Babe Ruth Champions brass club badge; the 1934 Quaker Babe Ruth Baseball Club Cello button; the 1935 Quaker Babe Ruth Champions Cello button; the 1936 Grape-Nuts Dizzy Dean Winners Club bust membership pin; the 1936 Grape-Nuts Winners Club ring; the 1935 Grape-Nuts Winners Club bat membership pin; the 1935 Grape-Nuts Winners Club ring; the 1937 Post Huskies Club ring; the 1937 Post Huskies Club membership pin; the 1935 Grape-Nuts Dizzy Dean Winners Club Good Luck Coin; the 1939 Quaker Baseball Centennial Baseball Scorer Fob; the 1935 Quaker Babe Ruth Baseball Scorer Fob (with Boston Cap); the 1934 Quaker Babe Ruth Baseball Scorer Fob and Strap (with Yankees Cap); and the 1935 Quaker Babe Ruth Big Book of Baseball.

[Oldtix]

Here's a scan of the 1936 catalog of premiums available from the Post Grape-Nuts Dizzy Dean Winners Club:

[Oldtix]

[base_ball]

A few more cribbed from auction listings...great stuff.

[Oldtix]

[Oldtix]

[Oldtix]

[Kawika]

Wonderful stuff! Thx for posting.

[leftygrove10]

Rick, those are beautiful! Thanks for posting!

[thekingofclout]

I figure since Rick is a true Gentleman, he hadn't posted his wonderful Huskies items yet, instead waiting for me to post mine.

BTW... The Huskies Box was recently acquired from Rick as well. Thanks again Rick, for everything. Sincerely, Jimmy

huskiesbox1.jpg

huskiescatalog2.jpg

huskiescatalog3.jpg

huskiescatalog4.jpg

huskiescatalog5.jpg

[Oldtix]

Attaboy, Jimmy! I knew you'd fill the gap!

[ethicsprof]

absolutely fascinating!!!
sure brings the 30's to life in ways i hadn't encountered in my card research.
many,many thanks

best,

barry

[Oldtix]

Well, Jimmy, the known universe of Huskies cereal collectibles just expanded again...

This metal Post Cereals restaurant display rack dates to that brief period when Huskies roamed the earth (1937-39). It stands about 22" tall, is 14" wide and 7" deep. I wish I owned enough Post single-serving boxes to load it properly, but I used some competitor boxes for effect.

I'm going to resist the temptation to use "Life's swell when you keep well" as my message footer...

[Oldtix]

Previously posted, but it belongs in this thread too...

[Oldtix]

[Scott Garner]

1938 Johnny "Double No-Hit" Vander Meer Huskies Ad. I have posted a photo of this one before on another thread, but it fits here.

Ironically, I just upgraded mine yesterday to one in unbelievable condition considering its age. The image below is my new upgrade. To quote Perezfan Mark, this one is "frameworthy".

To those that are interested, eBay seller looseleaf1234 seems to be selling an incredible collection of early ad items like these right now.

[Scott Garner]

Originally Posted by Oldtix

Well, Jimmy, the known universe of Huskies cereal collectibles just expanded again...

This metal Post Cereals restaurant display rack dates to that brief period when Huskies roamed the earth (1937-39). It stands about 22" tall, is 14" wide and 7" deep. I wish I owned enough Post single-serving boxes to load it properly, but I used some competitor boxes for effect.

I'm going to resist the temptation to use "Life's swell when you keep well" as my message footer...

Rick,

I love this thread. That restaurant supply rack is absolutely unhinged. What a great piece! Absolutely killer!!

[thekingofclout]

Originally Posted by Scott Garner

Rick,

I love this thread. That restaurant supply rack is absolutely unhinged. What a great piece! Absolutely killer!!

I completely agree with Scott. One more thing... How in the HELL did I miss this restaurant supply rack the first time around! That is killer Rick. So let's hear the story. How did ya find it Rick?

[Rob D.]

Similar to Rick's, although not as rare because I'm guessing there are a lot more examples of Kellogg's around. I need to get on the ball and find some single-serving boxes.

[D. Broughman]

Sorry wrong place

[Jay Wolt]

Great thread!
Rob & Rick, awesome Kellogg's & Post cereal display racks.

[Exhibitman]

Originally Posted by Oldtix

That is really interesting; I wonder what its relationship is to this, i.e., whether it was a coordinated program of premiums or part of a series or just random promotions:

[Oldtix]

[QUOTE=Exhibitman;871059]That is really interesting; I wonder what its relationship is to this, i.e., whether it was a coordinated program of premiums or part of a series or just random promotions:

I thought the same thing when you recently posted the picture. Since Max's reign as champ only lasted a year (June 1934 - June 1935), this was likely issued by the same printer at about the same time as the Ruth photo (which we know was issued in 1935). Quaker Crackels cereal was gone shortly thereafter.

Boxing matches drew the highest ratings of all radio broadcasts in the 1930s. Wheaties offered a premium puzzle of Jack Dempsey in 1933, and in 1936 Sunshine Rippled Wheat offered a Dempsey booklet and a signed photo, which may or may not be that sweet diecut advertising piece.


Here's a little-known Max Baer story. Goodrich was to sponsor the broadcast of his title fight against champion Primo Carnera on June 14, 1934. With public interest at a fever pitch, Goodrich launched an NBC radio show called "TAXI", about "Al Harper", a cab driver with ring aspirations. The actor playing Harper, believe it or not, was Max Baer himself! The fictional story was told in only ten broadcasts airing from May 11 to the conclusion on June 1. The distraction from training didn't seem to matter. After knocking out Carnera, Baer was approached in the ring for comment by NBC announcer Graham McNamee. Max's broadcast response was "Sure, Graham! Folks...AL HARPER WINS!" I couldn't believe my luck when I scored this huge Goodrich advertising poster a few years ago.

[Oldtix]

Originally Posted by thekingofclout

I completely agree with Scott. One more thing... How in the HELL did I miss this restaurant supply rack the first time around! That is killer Rick. So let's hear the story. How did ya find it Rick?

No great story this time, guys...just good eyes, as the item was partially buried in a crowded booth. Rob, that Kellogg's rack is in superb condition...so good that I fear adding any single-serving boxes might scratch it up. Better leave that to me.

[Exhibitman]

Wow, great Baer piece, Rick! That Rippled Wheat Dempsey is one of two, a small diecut piece about the size of a cabinet card and a large display piece showing him waist-up. Ive got the former; would like to own the latter.

[yanks4]

Don't really know what this is ?? Heavy stock...thoughts?

[Oldtix]

Unfortunately, I think it's a recent reprint of a 1956 Wheaties magazine ad. The original ad was printed in color. The one in your post is part of the growing number of "flea market" cardstock creations, intentionally aged to give an impression of being vintage. The original ad can easily be found for less than $10. It's a classic image, very similar to the Hall of Fame calendar series of the mid 1950s.

[yanks4]

Hey Rick, Thanks...... Had an idea this wasn't right ..I appreciate your post. Marty