D&M advertising - looking for framing advice

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Posted By: William

I've got an advertisement for D&M sporting goods from the 1920's. It was the back inside cover of a magazine (approximately 11x14) and it has a typical fold line in it. I've had it in a frame for a few years now and I've never been happy with the matting as the fold line does not lie flat. I'm curious how those who collect advertising choose to frame their pieces. Do you get them dry mounted on boards? Wheat paste on linen? Would love to know the right way to do this. I'm in Boston, if anyone knows of a good shop I'd be interested in giving them a call. Thanks in advance.
William

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Posted By: Greg Theberge

Bill,



funny you should mention framing. I just got back from the framers a couple of minutes ago.



I had brought in two 1890s mini beer lithos to be framed. The big problem is that I did not want to cover up any of the borders at all as there was some important writing close the edge which I did not want to lose. The solution was to do a double glass mounting. The pictures will be gently attached to one pane of glass, then a second will be mounted over the first essentially pressing the pieces in between the two glass panes. A matt will then be placed behind the two pieces of glass, then a nice thick frame goes over the whole thing. This will also give the lithos a 3D effect coming off the matting.



I'm actually doing it at a Michaels arts and crafts strip mall shop. The guy was pretty knowledgable. Of course, all is archival matting and UV glass protection. The big plus is that there's a 50% sale going on now on custom framing and I actually had a coupon for 60%.



Hope that helps.



Greg

Oh by the way, as far as your question regarding getting rid of lines or pasting them to boards. Don't do the pasting by any means! Compressing the piece between the two panes of glass may help a lot, but there's also the route of preservation. I use a company in Chicago (Oppenheimers) that can take out creases and stains but it all depends on the value of the piece. I have a beautiful Factory Scene litho that is going out to them in a couple of weeks, but I anticipate the restoration will set me back at least a thousand which will be well worth it.

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Posted By: William

Thanks Greg.
Mine is a visually interesting piece, but I don't think it's particularly valuable. I think I paid $20 for it. If you're familiar with D&M, it's the ad with four gloves on the bottom edge covered with signature endorsements and a portrait border showing 32 1920's era stars.

I've been into some vintage poster shops here in town and they seem to have most of their offerings mounted on linen so that's where that idea came from.

It was my understanding that having the piece touch the glass was a no-no? No? That would certainly help the fold in my case.

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Posted By: Greg Theberge

As a general rule, you would like the piece away from the glass. That being said, it's amazing that this stuff has survived for a hundred years without any protection whatsoever, so who knows. Baseball cards are certainly right up against the surface in any type of sleeve or a screw down. Then they stick them in those nasty little plastic tombs which I don't think are the most "archival" setups going. My entire collection never sees natural light and is in a controlled climate. Good Luck.

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Posted By: William

Thanks, I appreciate the help. Paper really isn't the focus of my collection so I'm really hesitant to do anything before I do my research.

If anyone has anything else they'd like to add I'd love to hear it. Keep it coming.

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Posted By: John V

Speaking of Michael's, they have a number of sizes of "floating" frames. Target and Bed, Bath & Beyond too. Items are between 2 pieces of glass, nothing is covered and your wall shows thru, sort of like a mat. One of the best features is you can take down the frame to look at the back of the item. For example, I have a beater T3 in one. In another elongated frame, I have 3 Blankets (Cobb, Jackson, Gandil).
I read the comment about touching the glass. I'm not sure of the physics behind that concern.
John

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Posted By: William

Regarding the issue of the glass touching the item, to be honest, I'm not sure why that is detrimental either. I just know that I've read that from a lot of different sources. With photos, it's easy to understand the photo could potentially stick to the glass surface. However, I've also seen that advise given for the framing of pennants. It might not take too much humidity to get paper to stick to glass. I'd rather not find out.

I've already got a framed/matted aesthetic going with the few framed items that I have. At this point I'm particularly interested in the appropriate method to mount the advertisement to reduce or eliminate the appearance of the fold line. I appreciate the floating frame ideas but I don't think that's what I'm after.

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Posted By: Mark

William:

I would just put it up against the glass, to flatten it out to your liking. I have had rare/expensive pennants up against glass for close to 20 years, and have never had a sticking problem (or any other problem for that manner). Perhaps I'm in the minority, but I would rank the following as the biggest detriments to condition...

1. Sunlight
2. Dust
3. Access to pets
4. Access to children

Obviously, photos (and other glossy items) should not touch glass directly , as they will eventually stick. But your ad piece should be fine. You could always slip it into one of those archival clear plastic sleeves, and then frame it with gentle pressure up against the glass. That's what I would do... especially considering it is not really an expensive piece.

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Posted By: Greg Theberge

Mark hit it the nail right on the head. Sunlight is the biggest problem. Like I said, I have a piece being framed right now sandwiched between two panes of glass. When I get it in, I'll post it....but it's not baseball.
Greg

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Posted By: John V

Here are mine.

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Posted By: Mark

Thanks for posting John...

I'm going to go that route with some of my Turkey Reds and Blankets as well. They look great that way!

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Posted By: William

Wow. Those look great. Are those the frames from Michael's? I think you may have just convinced me. Thanks for the feedback guys.

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Posted By: John V

My wife just reminded me those were from Target. Check out Michaels and Bed, Bath & Beyond too.