1963 Jello Original art

[hcv123]

One-of-a-kind collection of twenty two different design boards that the art department of General Foods created to be used in the production of their 1963 Jell-O gelatin baseball card promotion. All of the depictions were created on single 15" x 20" sections of medium-weight board that revealed photos of either eight players (created for use on 3 oz. packages) or nine players (created for use on 6 oz. packages). The original Kodachrome photos are mounted directly to the board and are visible through windows that were cut into an additional upper layer that also contains the cards' bordering and appropriate text. Every piece is still protected by a covering sheet that was mounted folio style to one edge. When the additional protective covering is raised, a complete view of the included cards may be seen, just as they were in printed form, only larger and without the yellow coloration in the stats section (which was added later by the printer). The mounted Kodachrome photos are actually larger than the visible area provided by their window cut-outs. A lift of the text/window layer affords the unique opportunity of a full view of these quality portraits (credited by some sources to noted photographer Art Shay.) As is the case with most production pieces of this type, each of the card's individual originals are far larger than the finished products. (This is habitually done in the industry to allow the "tightening-up" of reduction to minimize any small flaw that may occur in the final rotogravure printing.) All of the individual bordered card images on these 22 boards measure close to 4-7/8" x 3-3/4"—far more clear, colorful and impressive than the printed cards.

I am providing scans of a few. Others available upon request.

1) Blackberry 3 oz. - #'s 11 Jack Kralick, 14 Cletis Boyer, 27 Felix Torres, 38 Al Smith* , 48 Dick McAuliffe, 73 Al Luplow, 96 Bob Johnson, and 125 Gordy Coleman. 1250.


2) Black Cherry 3 oz. - #'s 23 Tom Tresh, 111 Bill O'Dell*, 53 Jim Bunning*, 185 Al Spangler, 58 Jackie Brandt, 124 Daryl Spencer*, 90 Ed Rakow, and 142 Bill Virdon. 1250.


3) Black Raspberry 3 oz. - #'s 24 Steve Bilko, 88 Gino Cimoli, 116 Ron Fairly, 149 Frank Bolling, 40 Jim Landis, 83 Earl Wilson, 140 Don Hoak, and 177 Roy Sievers. SOLD


4) Cherry 3 oz. - #'s 50 Rocky Colavito, 121 Sandy Koufax, 43 Early Wynn, 130 Vada Pinson, 32 Dean Chance, 180 Don Demeter, 80 Carl Yastrzemski, and 147 Elroy Face. 6500.


5) Lemon 3 oz. (board #1) - #'s 99 Tom Cheney, 105 Harvey Kuenn, 17 Yogi Berra, 138 Bill Mazeroski, 81 Gary Geiger*, 118 Duke Snider, 60 Ron Hansen, 148 and Joe Adcock*. 3500.


6) Lemon 3 oz. (board #2) - #'s 25 Bill Moran*, 133 Joey Jay*, 20 Ralph Terry, 170 Ron Santo, 70 Bubba Phillips*, 165 Ernie Broglio, 193 Gil Hodges, and 189 Johnny Temple. 2500.


7) Lime 3 oz. (board #1) - #'s 131 Frank Robinson, 37 Luis Aparicio, 5 Harmon Killebrew, 109 Juan Marichal, 145 Bob Friend, 66 Robin Roberts, 115 Maury Wills, 69 and Woody Held. 3500.


8) Lime 3 oz. (board #2) - #'s 184 Clay Dalrymple*, 42 Sherm Lollar, 155 Lew Burdette*, 29 Albie Pearson, 127 Leo Cardenas, 87 Manny Jiminez*, 194 Marv Throneberry*, and 84 Bill Monbouquette*.1250.


9) Orange 3 oz. (board #1) - #'s 104 Jim Davenport, 7 Bob Allison, 129 Jerry Lynch, 13 Bob Richardson, 141 Bob Skinner, 41 Charlie Maxwell, 174 Ken Hubbs, and 98 Chuck Cottier. 1250.


10) Orange 3 oz. (board #2) - #'s 150 Roy McMillan, 76 John Romano, 179 John Callison, 46 Norm Cash, 168 Ray Washburn, 62 John (Boog) Powell, 107 Felipe Alou, and 26 Joe Koppe. (Note: the frame around Joe Koppe requires re-mounting, but is still complete.)2500.


11) Orange-Pineapple 3 oz. - #'s 137 Dick Stuart*, 71 Chuck Essegian, 162 Curt Flood, 79 Frank Malzone, 119 Willie Davis, 64 Steve Barber*, 144 Smoky Burgess*, and 120 John Roseboro. (Note: Roseboro has a small blue pencil mark in the sky area of the background.)1250.


12) Strawberry 3 oz. (board #1) - #'s 19 Whitey Ford, 197 Richie Ashburn, 1 Vic Power, 151 Ed Mathews, 86 Jerry Lumpe*, 30 Lee Thomas (displaying the incorrect photo of George Thomas), 101 Orlando Cepeda, and 59 Brooks Robinson. (Note: Ford's photo and card number paste-up are here, but will require re-mounting.)2900.


13) Strawberry 3 oz. (board #2) - #'s 57 Jim Gentile, 93 Chuck Hinton, 158 Bill White, 9 Camilo Pascual, 54 Hank Aguirre, 171 George Altman, 67 Tito Francona, and 188 Norm Larker. SOLD


14) Cherry 6 oz. and Orange-Pineapple 6 oz. (used for both flavors' boxes; board #1) - #'s 56 Don Mossi, 44 Juan Pizarro, 74 Ty Cline, 82 Lou Clinton, 91 Bob Del Greco, 100 Claude Osteen, 102 Chuck Hiller, 113 Lee Walls, and 3 Zoilo Versalles. (Note: a number of the paste-ups on this sheet have loosened and will require re-mounting. Versalles' line of year and lifetime stats is now missing. This sheet has as a tissue covering over the artwork.)1250.


15) Cherry 6 oz. and Orange-Pineapple 6 oz. (used for both flavors' boxes; board #2) - #'s 132 John Edwards, 172 Billy Williams, 95 Harry Bright, 89 Ed Charles, 157 Tony Cloninger, 164 Gene Oliver, 161 Julio Gotay, 195 Charlie Neal, and 192 Dick Farrell. (Paste-ups are all still attached, but the are starting to lift.)1500.


16) Lime 6 oz. and Orange 6 oz. (used for both flavors' boxes; board #1) - #'s 10 Jim Kaat, 21 John Blanchard, 31 Bob Rogers, 45 Ray Herbert, 47 Steve Boros, 63 Russ Snyder, 128 Ed Kasko, 163 Charlie James, and 146 Al McBean. (The paste-up for Kasko's card number is detached but still present. Others are lifting. This sheet has a tissue covering over the designs.) 1250.


17) Lime 6 oz. and Orange 6 oz. (used for both flavors' boxes; board #2) - #'s 173 Andre Rodgers, 181 Tony Gonzales, 190 Carl Warwick, 198 Felix Mantilla, 6 Lenny Green, 94 Ken Retzer, 92 Haywood Sullivan, 135 Marty Keough, and 159 Julian Javier.1250.


18) Raspberry 6 oz., Black Cherry 6 oz., and Lemon 6 oz. (used for all three flavors' boxes; board #1) - #'s 8 Earl Battey, 22 Bill Stafford, 33 Ken McBride, 35 Joe Cunningham, 52 Dick Brown, 65 Milt Pappas, 72 Willie Kirkland, 78 Ed Bressoud, and 103 Jose Pagan. (Some of the paste-ups have come loose but are all still present, with the exception of Milt Pappas' year and lifetime statistics line. This sheet has a tissue covering over the designs.)1250.


19) Raspberry 6 oz., Black Cherry 6 oz., and Lemon 6 oz. (used for all three flavors' boxes; board #2) - #'s 122 Stan Williams, 136 Jim O'Toole, 166 Bob Gibson, 200 Roger Craig, 187 Bob Aspromonte, 178 Tony Taylor, 175 Don Landrum (with incorrect photo of Bob Will), 182 Wes Covington, and 191 Bob Lillis. (Some paste-ups are starting to lift but are all still attached. The Lillis photo requires re-mounting. This sheet has a tissue covering over the designs.)3500.


20) Strawberry 6 oz., Black Raspberry 6 oz., and Blackberry 6 oz. (used for all three flavors' boxes; board #1) - #'s 12 Bill Skowron, 34 George Thomas (displaying the incorrect photo of Lee Thomas), 49 Bill Bruton, 68 Jerry Kindall, 112 Willie McCovey, 126 Don Blasingame, 153 Del Crandall, 167 Lindy McDaniel, and 199 Rod Kanehl. This sheet has a tissue covering over the artwork.)2500.


21) Strawberry 6 oz., Black Raspberry 6 oz., and Blackberry 6 oz. (used for all three flavors' boxes; board #2) - #'s 176 Dick Bertell, 2 Bernie Allen, 18 Elston Howard, 55 Frank Lary, 61 Jerry Adair, 114 Jim Gilliam, 108 Tom Haller, 156 Joe Torre, and 97 Don Stenhouse. (Some of the paste-ups are lifting but still attached. The photo of Tom Haller requires re-mounting.)
1500.