Bishop & Company Insert/Wrapper?

[Jacklitsch]

Rummaging through some miscellaneous ephemera tonight and ran across this Bishop & Company piece. It is opaque and very fragile. Measures 8" by 7".

Any thoughts on how this may pertain to e99, e100 and e221?

[slantycouch]

Can't help - but that's an interesting piece.

[Leon]

The E221 cards came in Bishop chocolate bars and were folded once in the middle, I believe. I assume the E99 and E100 came in packages of Caramels but am not positive. I would think that the addition of "caramels" on the ad slip gives an association to the cards although maybe not as direct as we would like...in other words it would be neat if it mentioned baseball players pictures given with the caramels. For the record it seems as though Bishop & Co ad pieces/boxes/tins are fairly numerous but still scarce. Next to Close Candy I see more of them than most other early card distributors except maybe American Caramel and Fro-joy.....

[oaks1912]

Steve....Nice piece of ephemera, but most likely not directly related to the cards themselves.By the turn of the 20th century, Bishop manufactured crackers, candy, peanut butter, jelly, preserved fruit and NUMEROUS other food products. In fact, Bishop claimed that they were " manufacturers of the largest line of food products made by any one firm in the United States". The prospect of a kid being able to afford and tote around a one or two pound box of candy just to get one card seems impractical. Additionally, there exists a 5 cent box of chocolates that Bishop made around the time that perfectly fits a folded E-221 and most unrestored copies you see out there have the fold down the middle. Bishop made other boxes of 5 and 10 cent candies which would more likely be attributed to card distribution. Quite a bit of advertising and ephemera exists from the company as they were around for almost 50 years, prior to being absorbed by Nabisco. Their tins, crocks and jars turn up in almost every major advertising collection or sale.

[Jacklitsch]

Thanks Mark and Leon! It all makes sense now.

[Leon]

Originally Posted by oaks1912

Steve....Nice piece of ephemera, but most likely not directly related to the cards themselves.By the turn of the 20th century, Bishop manufactured crackers, candy, peanut butter, jelly, preserved fruit and NUMEROUS other food products. In fact, Bishop claimed that they were " manufacturers of the largest line of food products made by any one firm in the United States". The prospect of a kid being able to afford and tote around a one or two pound box of candy just to get one card seems impractical. Additionally, there exists a 5 cent box of chocolates that Bishop made around the time that perfectly fits a folded E-221 and most unrestored copies you see out there have the fold down the middle. Bishop made other boxes of 5 and 10 cent candies which would more likely be attributed to card distribution. Quite a bit of advertising and ephemera exists from the company as they were around for almost 50 years, prior to being absorbed by Nabisco. Their tins, crocks and jars turn up in almost every major advertising collection or sale.

Thanks for the clarification Mark....I thought the E221's were put in with a chocolate candy bar but I have never seen any packaging as a first hand account with a card.....best regards