1962 post baseball book update

[keepmeposted]

Colleagues -- Dan Mabey here. I am putting the final touches on the 2025 edition of BRAGGING RIGHTS. My goal is to get the update to the printer by the middle of March.

I WOULD LIKE YOUR THOUGHTS ON BOOK BINDING. In speaking to Ken Marks, he offered that he preferred to have the pages unbound, i.e. no spiral or cloth binding. As a collector, I can appreciate his logic. The idea is you can more easily flip through or selectively pull out sections that are of particular interest. It would also make it easier to reproduce pages that hobbyists would insert in their Post card want lists. This would also help if you are trying to assemble a master set.

In the case of BRAGGING RIGHTS, the 200 page monograph includes childhood recollections, newsprint articles, promotional items and TV stills, product-to-player tables, scarcity analysis, and complete panel checklists, images, and detailed written descriptions of variations.

I value your thoughts. After all, my books have been created for your enjoyment. [P.S. I just discovered a hilarious error in the production of the 1962 Post Mickey Mantle TV commercial. The prop man gave Mickey a 1961 Alpha-Bits box with the prior year's card panel. Jimmy and his beach girlfriend got the correct 1962 mock-up for the close-up shot. On the other hand, Roger Maris received the proper 1962 Post mock-up. I guess that makes Roger's commercial "a little bit better". ]

[brian1961]

Dan, I so enjoy your posts. I laughed at your closing line, "I guess that makes Roger's commercial 'a little bit better'" I really love the few commercials people have put on YOUTUBE. You know Dan, 1962 was a long time ago, but I still vaguely recall a few of the other '62 Post baseball card TV commercials. Those ads really caught my attention, and I was determined, as a nearly 8-year old to begin collecting the Post cards. Sure, I avidly collected the Topps, but I was honestly more enthused and captivated by the colorful Post.

After all, Topps did not offer us kids any commercials, but Post had a massive TV ad campaign. Among the other players I recall who were used, along with one or more of their children, were Whitey Ford and Jim Gentile.

Over the years, I've read caustic comments from other former kids who did not regard Post baseball cards as "real" baseball cards. If anything, the fascinating TV commercials trumped that kind of childish, immature thinking. I sold my 1962 Topps cards 16 years ago, when I was laid off from a job. As for my 1962 Post baseball cache of about 115 cards, I still have them and cherish them.

I bought your 1962 book, Dan, BRAGGING RIGHTS. It is more than a little bit better than just about any book written about our hobby. All to say, thank you ever so much for what you've given us Post collectors. Also, you collectors that are waiting for it----IT IS WELL WORTH WAITING FOR. The price is minuscule for what Dan gives you.

Thanks again, Dan. --- Brian Powell

[ALBB]

Nice !

[skil55voy]

Brian, Amen to your thoughts!

[doug.goodman]

Hi Dan -

I look forward to the new edition, having previously loved the earlier ones.

I vote for a bound book, and if it's spiral bound than it's easy enough to remove pages if one were have that desire.

May I pay for a copy in advance?

Doug

[keepmeposted]

Gents -- Thank you for the uplifting remarks and thoughts on book binding. I am flattered that a few of you are willing to pay up front and indicated a desire to buy the update. I'm "old school" (as you have guessed), so I wish to have the printed book in hand before offering BRAGGING RIGHTS for purchase.

Also, you may not need to buy the 2025 edition. In particular, if you have the FIFTEEN YEARS GONE" edition, there are only a few corrections and new features being included. With the consent of the Net54 sponsor, perhaps I can post the few variation and player-to-product (PTP) table pages in the future.

Regarding the Post cereal sports cards not being "real baseball cards" ... Well, I am certain that J.R. Burdick and the hobby luminaries collaborating on "The American Card Catalog" printed in 1960 would differ. In Section 17, the cereal food issues and their popularity with "small fries" are highlighted. Enough said?

Keep me Posted -- Dan

[Balticfox]

Originally Posted by keepmeposted

I WOULD LIKE YOUR THOUGHTS ON BOOK BINDING. In speaking to Ken Marks, he offered that he preferred to have the pages unbound, i.e. no spiral or cloth binding. As a collector, I can appreciate his logic. The idea is you can more easily flip through or selectively pull out sections that are of particular interest. It would also make it easier to reproduce pages that hobbyists would insert in their Post card want lists. This would also help if you are trying to assemble a master set.

Nonetheless my vote would be to keep it spiral bound like your September 2018 Bragging Rights - Fifteen Years Gone release.

Originally Posted by keepmeposted

Also, you may not need to buy the 2025 edition. In particular, if you have the FIFTEEN YEARS GONE" edition, there are only a few corrections and new features being included.

Ahhhh, I was going to ask you how the new edition was going to differ from Bragging Rights - Fifteen Years Gone which I bought from you some two years ago!

[Balticfox]

Originally Posted by brian1961

...but I still vaguely recall a few of the other '62 Post baseball card TV commercials.

I never saw any of the 1962 TV commercials for the Post Baseball cards. But these ads which ran in Saturday newspaper comic sections in Canada were more than enough to enchant me:



Besides, nickels were scarce for most of us kids back in the day. So getting our cards from the back of a cereal box we could get our mothers to buy was fabulous!

Originally Posted by brian1961

All to say, thank you ever so much for what you've given us Post collectors. Also, you collectors that are waiting for it----IT IS WELL WORTH WAITING FOR. The price is minuscule for what Dan gives you.

I agree! I've bought several of Dan's booklets since the turn of the century and I've been delighted with each and every one. And I truly appreciate what Dan Mabey and other card historians e.g. Ken Marks, Dr. James Beckett, Christopher Benjamin, Bobby Burrell, Andy Malycky, David Hornish, Jeff Shepherd, etc. have done for card collectors.

[jdub224]

I picked up a few '62's at the Cleveland Nationals in '24 and added them to a small collection (30-40) of '62's that I had picked up almost 40 years ago. I knew virtually nothing about these cards, just remembered seeing them on the cereal boxes as a kid. Curiosity made me purchase a Top 3 variation card listed on ebay. Ken Marks reached out to me and "BANG", the flood gates were opened. Now, I am methodically working toward a Master Set. To say that I am excited and interested in Dan's book "Bragging Rights" would be an understatement. So many questions will get answered!

[jp1216]

https://www.youtube.com/watch?v=KIE5lBiY-AA

Found this video on YouTube! Classic. I see Brian's post/comment on it too. Great book Dan!