Email from Old Cardboard - Important Changes

[4815162342]

A bit of sad news in this email from Old Cardboard, the best vintage baseball card magazine ever created by mortal man.

2. Please Note: Important Changes at Old Cardboard

As we enter our second decade in providing quality informational resources to the vintage baseball collecting hobby, we are planning a few changes for moving forward. These changes begin now, as outlined below.

THE NOT-SO-GOOD NEWS:

Frequency of Print Publication: In following the general trend toward more information being provided electronically (and less in hard copy), we will be printing only one issue of Old Cardboard magazine each year, scheduled for distribution around March 1.

THE GOOD NEWS

Committment to Our Readers: We are re-dedicated to providing quality information for many years to come. To that end, we will maintain (if not, expand) the publication of the free monthly Old Cardboard eNewsletter. Further, we will continue to expand the already vast resources found on the Old Cardboard website, which now includes Set Profiles, Checklists and Galleries for many hundreds of vintage baseball card sets.

New Lifetime Subscription Rate: For ten years, our subscription rate has remained unchanged at $23.95 for four issues, or $6 per issue. To encourage an expansion in our readership, all future renewals will be for the "lifetime" of the magazine--for a one-time renewal fee of just $20.

Note: We make no guarantee, but health permitting, we fully anticipate that the lifetime of the magazine will extend another decade (through Issue #40) and perhaps longer.

Back Issue Prices Reduced: All back issues of the magazine (while they last) have been reduced from $10 to $8 per issue. Further, an Old Cardboard magazine "Power Pack" (which includes a full run of all 31 issues to date PLUS a lifetime subscription to all future issues) is now offered for $160 (the lowest cost per issue ever offered).

We believe that the above changes will have a positive impact for our readers, our advertisers and ourselves. In addition to the significant cost-of-subscription reduction, our readers no longer need to remember when to renew your subscriptions. The result should be an expanded subscriber base--an obvious advantage for our advertisers. It will also reduce our processing time and costs since we will no longer need to track and send out renewal notices. Thus, the above changes should be win-win-win for all.

We sincerely appreciate the unwavering support from our readers, authors and advertisers over the past decade and look forward to serving the vintage hobby for many years into the future.

Lyman and Brett Hardeman

[Rich Klein]

As a person who worked for a print publication which went basically on-line, this is a needed step to keep them going.

A bigger once a year magazine is something to look forward to

Rich

[ullmandds]

the $160 deal for the catalog plus all future issues is a great deal!

[brob28]

Originally Posted by ullmandds

the $160 deal for the catalog plus all future issues is a great deal!

I was thinking that as well Pete.

[ethicsprof]

and 20 dollars for life membership is an amazingly gracious offering!!!
I'm certainly going to keep supporting this top shelf journal 'til
Lyman or Brett say 'no more'.

thanks for bringing this to the attention of the board, daryl.
best,
barry