what is this ? it mentions babe ruth and depicts him at bat

[shmikeynyc]

any ideas

[canjond]

I can't recall the maker of that premium (is it Quaker Oats?) but I recall the Ruth being quite rare and valuable... I believe it's from the "famous americans" set.

[Bob Lemke]

Looks like the album or an ad for the album for the 1937 Donut Co. of America "Thrilling Moments in the Lives of Famous Americans.

Set was 72 blank-back cards, about 1-7/8" x 2-7/8". They were printed in groups of 18 on donut boxes.

Ruth is listed in the 2010 Standard Catalog at $4,000 in NM, $1,600 in Ex and $800 in VG.

[canjond]

That's it Bob... I knew Quaker Oats was not the correct answer...

[Exhibitman]

Actually, it looks like that is the front panel from the donut box--see the notch where the tab on the lid would be lifted?

[shmikeynyc]

thanks for the help guys, im going out on consignment with this