It came in the mail this week and I couldn't put it down until I was done. So many great stories about the hobby! I highly recommend it. He writes about everyone in the hobby, including some folks on this board, I'm sure not everyone accepts his account. Nevertheless, I found it very very intriguing.
http://www.amazon.com/Mint-Condition.../dp/0802119395
A few funny things:
- Topps came out with a "CD Rom" card in the 90's

- Upper deck executives taking home boxes of inventory and printing rolls and of Griffey Jr. cards (probably the most common "iconic" baseball card of them all)
My Main Discussion Point:
The most interesting thing I learned was that not only did the card companies themselves ruin the hobby, the players union also got too greedy thinking that it could license anyone to print cards, that the market was insatiable. People will quickly attribute this downfall to greed, but I'm one of those cynical folks that believes that the world has always run on greed. The card companies in the very beginning didn't like printing baseball cards, they did it to make money and that's it. So card companies have always been greedy, the hobby collapsed instead because the card companies and players unions were really really stupid.