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why shouldn't it cost (and sell) for more? As mentioned, isn't part of the whole grading industry to help determine value?
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Is it?
I don't see the grading companies adding price tags onto their flips (although one of them does publish a price guide).
That's the thing. Regardless of what the grade is, a good portion of the cards in this hobby are sold via auction, where an auctioneer determines the floor, and bidders determine the ceiling (shill bidding notwithstanding).
And yes, there are people who have chosen to pay a premium for the higher number on the flip.
But there are others - many on this board - that don't, and are more interested in paying the premium for scarcity, eye appeal, or some other variable in the equation.
-Al