[1880nonsports]

lifting up the paper would allow one to see the back of the paper - BUT ADDITIONALLY - there is a spot where the paper is torn - in that spot one can see parts of a bulbous object (like the top of a "scroll") under the paper that is burnt into the top box lid - lifting the paper off would expose the actual brand name of the cigars. Also, I have never seen a box with such a label on the outside of the box. But then again I've only examined in person or print thousands and thousands of boxes :-) Offering these comments only as opinion - not fact. There were always anomalies in the manufacture and distribution of tobacco products - just not this time :-)

In any event - here's a great sport related cigar box from my collection - happy to post and share it - quite a famous pedestrian race (Astley) is featured.....