The decline in Donruss production figures (slight) in 1992 and (major) in 1994 were based on details in some memos / press releases that Insidethewrapper posted higher up in the thread.
Let me know if those jibe with what you remember from the internal documents (increased sales growth yr-yr could be due to price increases rather than volume?) and/or if you can find the copies of the docs
Quote:
Originally Posted by HasselhoffsCheeseburger
The Donruss numbers are off. I uncovered some Donruss internal sales documents from 1990 and they talked about the sales figures and growth from year-to-year throughout the decade. While these aren't actual production numbers, I think it's safe to infer that as sales increased dramatically, so did production.
Despite popular hobby sentiment, 1984 Donruss was not short printed. It was Donruss' most successful year to date and, in fact, they did so well that they decided to branch out and enter the Canadian market. From 1985 onward, sales virtually doubled every year.
If Donruss was doing this well, Topps must have been cleaning up because they had a much larger market share.
I know I saved a copy of these documents. There's virtually no way I would have come across such things and not made some kind of digital copy for my files. It's just a matter of me finding them.
Arthur
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