Ultimately, this service will be paid for by the buyers and sellers. Buyers might be willing to pay more for a card that otherwise looks questionable because they won't have to risk whether it's fake or not. In those cases, the expense will ultimately be covered by the buyer being willing to pay more for the card, and thus for the service. However, for cards where it's pretty obvious that it's not a fake, and where buyers aren't really all that interested in getting it authenticated, then it'll be the sellers who end up eating the costs as the buyers won't be willing to pay more for it. And while ebay claims it is a "free service" for now, we all know that's bullshit. Someone had to pay for it, and it's not going to be ebay. Whether that comes through in the form of higher selling fees or an actual itemized separate line item fee is yet to be seen, but sellers will definitely be the ones who get stuck with the bill.
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