[53toppscollector]

I think the big risk is people "forgetting" about you because you aren't front and center all the time. If you only run quarterly auctions, for instance, I think you run the risk of people just kind of tuning out and not remembering when to check back in. If you run 4 big auctions a year quarterly, and you run smaller monthly auctions in between, people are always coming back to your site, they are always checking to see what is running/open, and I think it makes it easier to pump up and market your bigger events.