Good info, Dave! Seems like this set may have come along at just right time to become a victim of a changing business model, which might help explain the low circulation. From Bob's ad, he mentions a limited promotion - makes it sound like it wasn't just a case where they were sold through the trucks. Would seem like if it was a promotion where folks had to buy something to get a pack, collectors would remember it. Heaven knows I have vivid memories of every cereal, bread, pastry, pop-tart, pop-sicle, banana, wiffle ball, Sugar Daddy, lunch bag, ice cream sundae, gas station, and restaurant I had to eat or patronize to pull in some kind of sports treasure in the 70s!