My experience is that photo desirability is only somewhat predictable.
Here are a few guidelines I have observed.
Players in uniform sell for more than non uniform ones.
Pictures during famous events sell for more than regular occasions.
Pictures that are emotionally moving sell for more.
I have found that rarity has some impact, but not in the way you think. A 1915 Ruth photo is more expensive because there may be less around. Nobody knows for sure how many, but it likely wouldn't matter. Even if there were 5 copies, many people would still be competing for them.
The last thing I leave you with is that pics are just like cards. Regardless of how mundane the subject matter might be, if 2 people want a picture, the price can be much higher than expected.
Enjoy,
Mark
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