While I have no doubt that the US will rally around the men's team should they continue to advance, I don't see this tournament so far growing soccer much in the US long term. Young people who played the game are very into it, but casual observers are bored with the 0-0, 1-0 games. And the ridiculous flopping in really beyond the pale. I played soccer for years and can appreciate a well played game. But so much of what I've seen so far is why I'm convinced soccer will always been a second or third tier sport in the US. We just don't watch games all afternoon that end in a tie or worse a 0-0 tie. Yes, we are the outliers on that, but it is what it is.
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