Quote:
Originally Posted by GeoPoto
According to Hanley in The Bubble Gum Card War, Bowman viewed the baseball card market of the mid-1930s as "over-crowded", choosing instead to start with "the G-Men and Heroes of Law Enforcement" (1936) followed by "the Horrors of War" (1938). As you know the 1938 set was very successful, netting Bowman $40K/week at one point. Hanley says: "Flush with the success and profits from his Horrors of War card set, Warren Bowman decided the time was right to re-introduce the baseball card to America".
|
Ah excellent, thanks for the info. I’ll look into “The Bubble Gum Card War”. Have you had a chance to read through? Interesting read?