Target has wrapped up internal studies and has determined that their target logo and color red is not necessary to convey the name of their store. It does nothing for their products or services, and it does not lower prices. It was an internal decision and they saw no need for a test market study. Joe G. had some good compromise ideas but Target just failed to listen. Target righteously determined you cant please everybody. The change will be implemented immediately.
Walmart loves their competitors’ choice and is keeping their blue branding. Starbuck’s is keeping their green.
Color matters.
Branding matters.
Customers matter.
Change is good.
Bad change is bad.
|