Also, maybe a smart PR move going forward. Another way to possibly entice collectors to have more interest in cards they otherwise may not have so much of for a particular set. Since no one really knows who the MVPs will be till after a season ends, collectors/dealers/flippers may pay more attention to the cards of certain players doing well during a season, and that added interest and potential monetary award could increase demand for those products involved. Will be interesting to see if they continue this program going forward then, at least for a few years, to see if it does help boost demand/interest in certain products.
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