I've observed an interesting demographic shift in Toronto over the last few years. More and more young people are going to games, making it a social experience for groups of friends. 10 years ago the average age of attendee was 50+ (or so it seemed), but lately it's been much younger. Lots of potential factors causing this but definitely the state of the game is healthy up north. Having a playoff team doesn't hurt, as many younger people are bandwagon jumpers or just want to post their experience on social media.
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