There is little personal data at risk for most of AH's affected.
When you register, you provide your name, address, email and phone. No financial info or any kind(credit card or bank account info) nor SS #.
AH's taking Paypal and Credit cards might have another issue, if they have data on their server, more likely it's on the payment processors side and quite secure.
I think the jist here was to hold Simple hostage and not gain benefit from the users info, otherwise they would have stayed quiet and milked the data for a long time.
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