Hi Steve
I have been collecting magazines (not just sports) for years. They are still largely under/unappreciated by the market. Unless the magazine is really rare or potentially valuable, probably not worth grading mid-grade examples.
First appearance of an athlete as well as big name athletes on the cover of more obscure magazines (Jackie Robinson on the cover of "Our World" or "Color" magazine) command higher prices.
Label showing vs removed - more desirable (unless it was done so carefully that there was no damage as a result)
No label (newsstand only) - most desirable (especially with SI)
Many of the magazines did not survive in the condition and quantity that cards have. While for now the collector base is small compared to cards, it wouldn't take much of an increase in demand to create upwards price pressure - especially for the 'key" magazines in top condition. There are already a handfull of collectors who have been actively snapping them up for a while now. There are some real challenging mags to find.
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