Any individual cards that were sold were from set breaks. Sets were only available by the (6) case. You had to have a Topps dealer account just to be able to buy a case.
My memory is that if you wanted to order, there was an allocation based on the dealers regular issues (not just baseball) order amount, with a limit on quantity. (say, $50K+, you could buy 50 cases. $20K, 15 cases). They then would fulfill orders and worked their way down to lower level accounts. Us local hotel and mall schleppers would pool together and get an order from someone who had extra slots.
I believe that later they offered me an allotment as incentive for ordering a certain amount of product (Football! Basketball! Hockey!, lol), but that may have been something else.
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