[nolemmings]

Interesting thread. I am very curious about the 8x10 pictures and whether they are the same used by Butterfinger. I thought the same as Brian when I first saw the ad-- the pricing point seemed way off when compared to the candy bar. The other thing that troubles me somewhat is how the gum was packaged. I disagree that the gum itself had to be as large as today's candy bars. I still have a 1933 Uncle Jacks pack, coupon and gum, and the gum itself is no different than a typical stick of chewing gum-- you can also find Wrigley's and other gum wrappers from the '30's on the Internet that show very much like they have in recent times.

So here's my issue. The Uncle Jacks, with its cheap, non-advertising glassine wrapper, still had stiffeners to protect the gum--a baseball card and a coupon. Assuming this "Baseball gum" was not sold as loose sticks, how was it wrapped and wouldn't there naturally be some sort of indicator of the manufacturer? A coupon, or printing on the wrapper, or something else? The Ruth offer talks of wrappers, but nothing has surfaced as I understand it.

I believe the 1934 Canadian Butterfingers were obtained as premiums from O-Pee-Chee, so a gum company affiliation here would not be all that surprising. Does anyone know how those were acquired? I know they are considered premiums, but that tells me some gum packaging had to exist that alerted the customer how to get them. Are there known O-pee-chee coupons or wrappers from 1934?