Nerd here. I collect both Star Wars & Pokemon.
Star Wars has always been a popular item to collection but, even more so after Disney acquired LucasFilm. It helped attract new collectors & keep the old school collectors around.
Pokemon is very nostalgic for my age group (mid 30s). I started playing/collecting Pokemon when it first came out in the late 90's as a kid. Much like trading baseball cards it was fun to trade cards with fellow classmates & friends at school, around the neighborhood, the mall etc.....tons of great memories! That original targeted age group is all grown up now. Having their kids interested in the new Pokemon franchise reengaged them back to the franchise...so it's cool to see the franchise has survived that long.
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