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Jason LI have used them to sell items quickly for needed cash.
When you put a card up for a fair price or maybe even a slight deal compared to actual recent market, you would be surprised at how fast it will sell, particularly when you have some of those super-high, always-listed examples of the same card out there...I sold a Stan Musial within 15 minutes of listing, if I recall correctly.
I buy using BINs if I see something that I don't see often, if I am impatient, or if it's a fair price...I'm not always the best shopper...but I am also buying cards at far lower price levels than the Bruces originally asked about...so take it with a grain of salt.
In other words, I will hit a BIN for a 1989 Fleer Kirby Puckett PSA 9 if I don't have it, and I've had a bad day, even if the price is $12!