This is the first thing I read on the link provided in the OP:
Note: Heritage Auctions' preview items are posted for the enjoyment and convenience of our clients, as well as to seek feedback from experts before the descriptions and authentication are finalized. As such, these items may not have yet been properly described or vetted. Our auction previews let you watch our auction grow. We post individual lots in our previews as soon as they have a description or a picture, so you don't have to wait until the auction is posted to get a glimpse of the items you want. We are continuing to add and correct information as we approach the auction posting date, so check back here often and Contact us with any comments or suggestions.
I agree that this is not the most efficient business practice, but HA can do whatever they want. I don't see it as damaging to the hobby.
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