Decide what direction you want to collect; players, sets, teams, etc. Once, you have decided that, you can then start focusing your efforts. The early Bowman sets are cheaper to obtain (generally) than Topps. A small set to start would be the 48 Bowman, however it does contain a couple of rookie cards that are getting pretty high in price. You can still obtain them in average condition without breaking the bank. The 59 Fleer Ted Williams and the 63 Fleer sets are also relatively small, abundant, and still afforadable.
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