Scott—in most situations the market is set by the best bid and the best offer. Look at stock and commodity markets. You can also look at other forms of auctions, like Dutch Auctions. There the starting price is begun high and is continuously lowered till the item is sold. Such an auction price is set by the best bidder, not the second best bidder. I would not be surprised if some day a Dutch Auction is offered as an alternative for selling collectibles.
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